Location: Reston, VA

Summary
If you are interested in working side-by-side with some of the brightest minds in marketing intelligence, then comScore is the place for you.

comScore is a truly innovative company that is improving clients’ sales and marketing efforts by leveraging the power of the Internet. Using our massive Internet-based databases, we have developed a revolutionary set of information products that provide real time understanding of consumer behavior. These products can be used by marketers, financial and strategic planners, money managers, economists and other senior executives to stay abreast of important trends and changes in consumer activity. This is an exciting and intellectually challenging opportunity for a creative and motivated individual to contribute to the explosive growth of an industry leader. By helping our clients adopt and deploy solutions that provide exceptional competitive advantage you will in turn help drive comScore’s continued success.

BASIC FUNCTION: Responsible for leading the product direction and priorities and marketing strategy for Ad Metrix and Plan Metrix, two of comScore’s key syndicated products used for media planning, the Product Manager will identify and analyze critical business requirements for the relevant customer base, and develop and manage plans for products that will meet the needs of the specific market.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Research, define and manage the launch of new products and features
• Seek out, compile and analyze user feedback
• Develop product roadmap, establish product priorities, and define business case for new and enhanced products
• Serve as “product expert” to clients and the “market expert” for the company
• Develop product positioning and key messages to be used in sales and marketing-related materials
• Develop and champion marketing programs that will drive product revenue

QUALIFICATIONS:
• Bachelor’s Degree in Marketing, Business, or related field essential; MBA a plus
• 5+ years total work experience
• 3+ years of experience with online media planning tools
• Solid working knowledge of market research a plus
• Superior analytical and data management skills
• Excellent communication skills, including both written and verbal
• Ability to apply creative solutions toward solving problems
• Ability to manage a dynamic and intense workload and prioritize tasks
• Proven leadership ability and evidence of positively influencing cross-functional team members
• Must possess ability to work in a technology-based start up environment
• Very high energy/positive attitude
• Ability to interface with senior level members of company and partner/client organizations

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes and helps clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers in the U.S. conducted by William Blair & Company in July 2008, comScore was rated the 'most preferred online audience measurement service' by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore services are used by more than 950 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.