Location: Reston, VA
The Sr. Marketing Analyst will be responsible for internal and external product communications and marketing initiatives. This person will work cross-functionally with other professionals in the product management, client service, sales, and marketing groups to:

• Manage and expand the scope and effectiveness of our webinar programs, taking them to the next level. Responsible for overall program concept and execution.

• Manage/write comScore’s monthly client newsletter. As editor: develop a theme and identify product and marketing news to include in each monthly edition. Solicit articles from subject matter experts (SMEs) within the company and/or write content based on SME input. Edit for consistency and voice. Manage distribution process.

• Communicate marketing plans and projects to internal teams. Develop communications and trainings to announce new or updated product features, methodology change, and major marketing initiatives. Help maintain our internal calendar of marketing programs.

• Develop email marketing campaigns related to products, online content, and other programs (such as product trials, events and webinars.) Be creative in development of new email marketing approaches to drive lead generation.

• Research and work with SMEs to update competitive analyses and develop a system for keeping competitive intel up to date.

• Operate email marketing and CRM systems to support marketing projects (Pardot, eMill and Salesforce.com.)

• Work with marketing team to manage content for comScore promo spaces: newsletter, mymetrix and comscore.com .

• Support content development needs for marketing and training initiatives.
This person must also be able to:
• Speak the voice of our customer and reinforce our corporate brand in content that enhances the overall experience of products and service.
• Be proactive in seeking feedback and working collaboratively with creative, business and technical colleagues.
• Think out of the box to bring creative, fresh ideas to design engaging and effective multimedia product content.
• Apply clear, concise business and technical writing to differentiate and convey information in an effective manner to customers, sales teams, and others. Must have strong editing capabilities.
• Work effectively in a team environment. Multi-task and manage competing priorities with minimal supervision.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing solutions in the measurement and evaluation of online audiences, advertising effectiveness, social media, search, video, mobile, e-commerce , and a broad variety of other emerging forms of digital behavior. comScore's capabilities are based on a global panel of approximately 2 million Internet users who have given comScore explicit permission to confidentially capture their browsing and purchase behavior. These data can also be combined with census-level Web site or telecom carrier data to provide the most comprehensive and unified measurement of digital activity. comScore’s recent acquisition of ARSgroup adds one of the industry’s most validated measurement of the persuasive power of advertising in TV and multi-media campaigns. comScore services are used by more than 1,300 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, Facebook, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!. For more information, please visit www.comScore.com.
EOE/M/F/V/D